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Hydrow The Outdoor Reality Rower
Transforming Rowing with Hydrow’s Immersive Live Outdoor Reality Experience
Client
Hydrow
Industry
Fitness
Product Duration
6 months
Location
USA
Discovery
The Idea
Hydrow’s CEO Bruce Smith was the executive director of Community Rowing in Boston and has coached the US team in the World Rowing Championships. So make no mistake, this man knows a thing or thirty about rowing. He set out to create a virtual rowing experience unlike any other.
Bruce wanted each moment, each stat, and each stroke to all feel real to the user. Our job was to turn this concept into a reality – to design and build a product that would transform the future of rowing.
“I’m convinced that rowing is underutilized not just in health and fitness, but as a tool for creating greater human empathy and connection.”
-Bruce Smith
Hydrow CEO
Colors & Typography
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Design
The Experience
Basic Flows
From day one Rocket Farm was there defining what the product was eventually going to become, and who the user personas were, all the while designing the entire UX from scratch.
We made sure the flow from screen to screen made sense to the user.
- What info did users need to make a decision?
- What actions could they take on any given screen?
- What happened once they made that decision?
“We had an idea of what the app should be and how it should function. But Dan really helped refine our vision of the app and we built it in record time”
-Bruce Smith
Hydrow CEO
UI Design
The goal was simple, the machine could NOT feel like a machine. We wanted the user to be as close to rowing on the water as possible.
“We spent a lot of energy and creative process on how to capture the feeling of being outside, the emotional experience of being outside. Making a simple UI is very difficult, but Rocket Farm was amazing at staying true to this!”
-Bruce Smith
Hydrow CEO
Development
Making it work
Rocket Farm partnered with Hydrow to build an app that recreates the feel of rowing on open water. No product on the market could provide this kind of immersive experience, so the team had to innovate every step of the way.
The development team focused on ensuring the app could handle live streaming, user interaction, and real-time metrics, all while maintaining an intuitive design. With the integration of features like touch screen controls, personal performance tracking, and seamless connections with the Hydrow hardware, the app pushed the boundaries of what a fitness app could achieve.
Grow
Where are they now?
The mobile app built by Rocket Farm Studios has received accolades in the marketplace and Hydrow has raised over $200 million in funding. Hydrow has acquired widespread popularity, catching the eyes of big names in the music, sports, and entertainment world including supporters Justin Timberlake, Lizzo, Aaron Rodgers, Whitney Cummings, Travis Kelce, and Kevin Hart, as well as retail partner Fabletics.
Hydro has raised over
$200M in funding
“Our goal was to make the most beautiful workout experience in the world, and we did it.”
Bruce Smith
Hydrow CEO
Interactive Designs
At Rocket Farm Studios, our approach is designed to guide you through every phase of product development, ensuring that your vision is realized with excellence and positioned for success in the marketplace.