How popular is the iPad, really?

When Apple first launched the iPad in 2010, there was a lot of uncertainty about whether it would take off. Fourteen years later, the iPad has not only defined the tablet category but remains a dominant player in the market.

As of 2024, Apple holds 43.6% of the global tablet market. Samsung, its closest competitor, comes in at 19.5%, with other manufacturers, like Amazon and Microsoft, holding smaller shares. Despite increasing competition, the iPad has maintained a strong lead thanks to its regular updates and broad appeal across consumer and business users alike.

Customer satisfaction plays a big role in this continued dominance. Surveys show that 91% of iPad Air users and 88% of iPad Pro users report high satisfaction with their devices—rates that surpass other tablet brands by a wide margin. The combination of powerful hardware, intuitive software, and integration with the Apple ecosystem has helped the iPad remain a top choice for people using it for work, creativity, or entertainment.

The iPad’s evolution has also kept it relevant. From the introduction of the iPad Mini to the professional-grade iPad Pro models with M-series chips, Apple has continually refined its product line to meet the needs of a diverse user base. It’s this adaptability that has allowed the iPad to stay competitive in a crowded field of tablets.

So, how popular is the iPad today? The numbers show that it’s still leading the pack and is likely to continue as a key player in the tablet space.