How Mobile Technology is Changing the Shape of B2B Marketing

Last week, our CEO Dan Katcher gave a great presentation to the MarketingProfs web audience on how and why mobile technology is the best B2B marketing tool around. Check out our SlideShare below!
You will learn:

• Why creating a customer-focused user experience is essential in mobile 2.0
• The current business challenges in building today’s mobile applications
• How to choose a mobile platform that supports experimentation and adjustments