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There’s been a slew of great statistics released recently in the mobile app realm that made us do a double...

In our 3-part metrics series, we wrote about “Loyal Users” and how important this group was to the lifeblood of...

You’ve launched your first app. Congratulations! Now, let’s get to work growing your install base. By tracking certain metrics from...

You’d think by now we’ve achieved maximum saturation of mobile apps. After all, we have apps that can order a...

When Mike Beltzner, mobile product lead for Pinterest, was asked why the app puts out a new version every three...

This is part 3 of a 3-part series on mobile app metric best practices. Check out Part 1, Usage Metrics and Part 2,...

This is part 2 of a 3-part series on mobile app metric best practices. Part 1 was Usage Metrics. Look...