Finding the sweet spot between
creativity & discipline
We've designed a process that does just that.
Here’s how we do it.
We focus on two vital areas, so you experience both quick wins at launch and long-term success.
Product Fit
We build user loyalty and reduce abandon rates by designing mobile apps with the features and functionality your users actually want and need.
Market Fit
Before we even think about design, we pinpoint the passionate users who won’t be able to live without your app once they start using it.
No product plan is complete without understanding Channel Fit and Model Fit.
Channel Fit
We help you establish the right distribution channels to reach your users at scale.
Model Fit
We evaluate your business and revenue model and offer guidance to support rapid growth.
We launch winners.
Our rigorous process of testing assumptions about market and product fit early and often positions our clients for success.
Discover
Design
Develop
Grow
Discover
What users want before you invest in design and development.
User review and high level persona creation
Brand review: mission, vision, values, brand story and tag lines
Key metrics review
Organizational review: business model, distribution model, key stakeholders
Technology deep dive: critical IP, tech stack, marketing stack
Develop requirements outline and overall experience map
Competitive and keyword analysis
Design
A product that has a place in the market.
Define the structure and shape of the app experience: app flows, information architecture, wireframes
Create a visual design: brand statement, mood boards, colors, images, icons, typography
Design the Architecture – tech stack (mobile and web and cloud), design for scalability. response time, redundancy, transactions, marketing tech stack
Build out landing pages and start to build out the community
Develop a social roadmap and plan out keyword experiments on FB or GA
Build out your CRM with automation and segmentation
Develop
A product and see your concept come to life.
- We write Stories for all the requirements. We divide stories into Epics. We add details and reference the design files.
We use Airtable to document and track Stories, Epics and Bugs
We run an Agile process but happily plug into a client’s existing processes
We do daily standups. We do sprint planning weekly. We have status meetings weekly with our clients
We write code for iOS and Android. We mostly do Native work but we also use cross-platform tools like React Native where appropriate
We also create Responsive Web apps
We write code for AWS using modern cloud architectures and open standards
Grow
Your product with a commitment to improvement.
- We theorize based on data.
- We measure results of key metrics along the user lifecycle.
- We develop theories as to what can be improved.
- We create ideas about what to change based on theory.
- We evaluate each idea against impact and ease of implementation, aligned to core metrics.
- We decide what to build next.
- We build and release.
- Go to Step 1.
Bruce Smith
CEO HYDROW
“They really understood our business. We didn’t have to reexplain anything, and the startup time was really fast."
Chris Koszuta
GM at SheetMusicDirect.com
“Rocket Farm is first-class. They have a great combination of tech, business and communication Skills which make them exceptional development partners."
Rafi Finegold
VP Product & Experience, TrueMotion
“Their team has been awesome, and my staff absolutely wants to continue working with them. The team’s productivity is through the roof—they can get things done."
Ready to build something amazing ?
